Rapido, an Indian-based bike-taxi aggregator, has managed to carve a niche in the competitive ride-hailing market, successfully challenging giants like Uber and Ola as we all know Indian markets are price and quality-sensitive. Here’s how Rapido is gaining an edge:
Focused on a bike taxi
where other players are trying to cater to many segments like {auto, bike, cars,sedan-cars, and tempo traveler } on their hand rapido focused on specific niches that help them to reduce their operation cast like managing the teams and give salaries as compared to other big player
Expanding the network driver in their app
where these big players take a commission on every ride that has been done through (OLA and UBER) Rapido cracks this problem by working on a subscription model with drivers which helps them to cater to larger amounts of drivers which eventually helps them to reduce the waiting time for custom to book a ride
Catering to Tier 2 and Tier 3 Cities
Rapido management knows that most commutes by bike instead of car approx 17 million bikes were sold by FY2024
Rapido aggressively expanded in smaller cities where the need is affordable transport from point A to point B where bikes are suitable for smaller and bumpy road
where OLA and UBER go traditional ways trying to cater to Tier 1 cities first instead rapido the have directly competition with taxi mafia
